Digital Marketing Express - Bootcamp
Summary Modern marketers do not need further convincing that digital marketing works. It is time to go hands-on and see real results from industry practitioners. In Digital Marketing Express Bootcamp, we connect the dots from principles to practical guides in a step-by-step style that shows you how it is done. The materials covered here are tried and tested and are results oriented. We have trained over 300 particiapants over ASEAN markets with a mix of public and corporate clients like Microsoft. Training content has been refined to include - best practices, hands-on, step--step, straight to the point and most importantly, fun! Who should attend: Marketers who want to learn sound digital marketing fundamentals and want to keep up with current best practices Management who want quick checks on existing organization marketing practices and taking it to the next level Anyone who wants a hands-on approach and getting started with their campaigns right at the bootcamp About the Trainers Click to view LinkedIn Profile Keith Nakamura Seasoned B2B/B2C marketer, strategist and trainer in the FMCG, Retail, Technology and F&B industries. Keith has been training and advising ministries and governments on social media policies and compliance issues. Keith focuses on driving visible business impact with measurable holistic marketing execution with specialty in change management, digital transformation and reputation management. Jeremy Lai 10 years track record in digital, ecommerce and performance marketing area. Jeremy has helped corporations run highly profitable lead programs in the 7-figure range through multi-channel marketing (display, search, social, remarketing, seo, affiliates) and optimizing their marketing strategies and processes through data-driven approach. He now helps businesses and individuals leverage digital marketing for business outcomes through a holistic framework of business metrics, media channels (paid, owned, earned), and interactive solutions in the capacity of a trainer, mentor or consultant in Digital Marketing Centre and various academies. From lead generation and revenue growth, to communications-led branding/ social media/ PR elements, Jeremy bases adopts practical, trackable and outcome-driven solutions. ============================================================================== Full Schedule Day 1: 9am to 12noon Fundamentals that Make or Break Your Business: Business & Consumer Strategy (3 hours) Audience Planning: Define Your Audience and Identify Audience Segments Business Model Canvas Define the core components of a business (value proposition, business model, customer) Elevator Pitch: Define your business model and write an Elevator Pitch Planning and measurement Consumer Journey & Mapping Marketing to Channels & Consumer Journey Process: Launch, collect, review, change Metrics: ROI, LTV, Digital Assets and Advertising Channels Current & Effective digital marketing and advertising channels Paid, Owned, Earned Media. Understanding web basics. How to market to the right customers at the right time Day 1: 1pm to 2pm Email Marketing (1 hour) Develop lifecycle email marketing strategies Drip Campaign: Content planning for customers' lifecycle – attract, nurture, harvest Day 1: 2pm to 5.30pm Social media Marketing (3 hours) Setting up for Social Media marketing Learn which social media platforms are best for your objectives: Best practices Platform setups and nuances Automation Dealing with customers issues and complaints Day 2: 9am to 12noon Content Marketing (3 hours) Setting up for Content marketing Learn how to use tools to scale up your content marketing efforts Content creation Content curation Automation Develop your own Content calendar Day 2: 1pm to 4pm SEO (1 hour) Website Fundamentals and best practices – Top 5 Factors a Website Must Do Learn On-Page Optimization: Keyword Research & Content Technical Factors SEO growth hacks Learn how to improve page rankings for relevant terms Develop an SEO Strategy Adwords (1 hour) Adwords fundamentals Keyword research and tools Effective lead generation tactics – match-types, bid strategies, landing page, ad copy writing Create your own campaign Evaluate results Social Media & Facebook Advertising (1 hour) Advertising tools Best practises Optimise your social media posts Day 2: 4.30pm to 5.30pm Campaign Planning (1 hour) Lean and apply how to plan budgets for your campaigns Map out audience strategies and plan for campaigns using the fundamentals planning framework
at Six Battery Road
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