It is a natural reflex to pay attention to a motion picture than a still photograph. Thus, the most enticing and engaging medium thus far has been one that moves. The silent and colorless cinema became the greatest sensation at the time. The medium continued its evolution to the present, drawing the largest audience to HD and 3D graphics, popularizing and enriching games, music and movies.
The platform is a different story however. While large screen projectors have their own distinct qualities, it is the pocket sized devices that have invaded the territory. Television viewers are declining, and video streaming on desktop is also reducing. Both devices are now being replaced by tablets and more so, by smartphones, whose platforms offer numerous mobile application choices to select from and customize. Of these, the most popular are those that comprise video. Evidence can be seen from the most popular genre of mobile apps, which include:
* Mobile entertainment apps, such as gaming, movies and music.
* Mobile video apps, such as rich media.
* Mobile video ads, such as banner advertising and in-game advertisements.
Due to the surge of demand for video, business firms are, therefore, developing mobile video content to drive their marketing and advertising strategies forward in various ways:
* Mobile app developers are incorporating video for marketing their apps. Corporations, both large and small, have video enhanced features and mobile video apps to increase traffic to their sites because they have proven highly effective tools for user engagement.
* A clear indication of this can be observed by video app updates. Recently, YouTube updated their mobile app for Android and iOS6. Video popularity is also supported by market surveys that prove that video is not simply a trend, but more or less a permanent tool, whose demand will rise over time.
* The same approach has been adopted for mobile advertisements. Several companies have hired professional app developers to create custom mobile apps that promote the company's product and services while simultaneously providing interactive entertainment for the user.
* While the ideal expectation for this strategy is to convert the user to a buyer, simply attracting and engaging also serves well, where more visitors to the app lead higher app rankings and app discovery.
* Mobile video is highly interactive. This feature entices viewer participation, as in gaming, which leads to engagement. That is what app developers have optimized on as well.
* Mobile video is now considered a strong communication tool. Globally, business opportunities are increasing further, as video viewing breaks down cultural and language barriers to create closer trade relations.
* Content marketers have adopted mobile video services in mainstream marketing and video blogging is now commonly incorporated by companies.
* It is expected that a majority of mobile consumers will access video through smartphones within the next five years,
* Smartphone and tablet market is highly competitive and therefore, more affordable than before. That is why, within the next five years, it is expected that a majority of mobile consumers will access video through smartphones.
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Orignal From: Marketing through Mobile Video
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