Mobile marketing has exploded in adoption as more and more consumers are using smart phones. One of the professions to greatly benefit from mobile marketing has been the real estate industry. Many times, as people are out driving or walking, they see a house they are interested in buying, but there is no information available on the house -- the sell sheets are gone, they missed the open house.
By using mobile marketing techniques, real estate agents can give prospective buyers all the information they need. This way, the buyer becomes interested in the real estate agent as well as the house, creating a win-win for the agent.
Here are four ways Realtors can use mobile marketing to help improve home sales.
Mobile Marketing Tip #1: Create A Mobile Friendly Website
It is not enough to just create a website and hope that people can read it on their mobile phones. Too many web designers are still using old technology and techniques, which makes some websites nearly unreadable on a mobile phone. By using the latest in web programming and mobile marketing technology, like HTML5, web designers can easily create a mobile friendly website for a single home. Purchase a domain for the address -- 4115EastMainStreet.com -- and put the home's information on the site and let users read about it on their mobile phones.
Mobile Marketing Tip #2: Use QR Codes on For Sale Signs and Sell Sheets
Long domain names are a pain to use, a pain to remember, and they take up a lot of space on a For Sale sign. QR codes (quick read codes) are little bar codes that look like scattered squares, which can be scanned by a barcode reader on a mobile phone. Rather than making people type a long domain name into their mobile browser, let them scan in a QR code that takes them right to the mobile-enabled website.
Mobile Marketing Tip #3: Create Short Video Tours
Video use on mobile phones has increased dramatically, especially after Google declared 2010 to be the year of video, and 2011 to be the year of mobile. As a result, Google has spent the last two years making mobile videos easy and painless to produce and watch.
Realtors can take advantage of this mobile marketing advancement by creating short video tours of homes and putting them up on the house's website. With a simple digital point-and-click camera and a basic video editing package, Realtors can either produce these videos themselves, or create a more professional look by working with a video production company. Post the video to YouTube and embed it on the home's website, so interested buyers can take a tour before they ever set foot inside the home.
Mobile Marketing Tip #4: Use a Text/SMS Club
Text clubs are a more established mobile marketing tool that have been in use for a few years. By putting a text code onto a For Sale sign, an interested buyer texts a code to a pre-established number, which then automatically pushes the sales information out to the buyer. This does something else for the Realtor however: it gives them another point of contact with the buyer. They can then text the buyer whenever there are any new developments on the home, like the price has come down, or that an open house will be held in a few days. When a buyer is no longer interested in the property, he or she can then unsubscribe from any future messages.
Mobile marketing is definitely beginning to change the way real estate professionals market and sell their homes. While it won't eliminate the need for For Sale signs, sell sheets, and open houses, it can certainly expand the Realtor's reach and influence with their customers.
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