The invention of the smart phones forever change not just how people communicate, but as well as how they consumer information and content over the web, more specifically. In June 2012, searches performed on mobile devices comprised 13% of all internet searches making mobile SEO services something business owners seriously need to consider including in their internet marketing plans.
One of the pitfalls of SEO companies doing mobile search optimization is that they tend to apply "desktop SEO services" directly to mobile. While there are similar principles, the small nuances make all the difference. So, before embarking on a mobile optimization initiative, here are seven things you should know or you should have to ensure success.
1. The Technical Capacity
You might have gone away with building your website on an open platform with basic coding skills and design abilities, but building sites for smart phones or tablets is a totally different expertise altogether. Be sure that you have the technical capacities to offer responsive designs, dynamic content or parallel mobile sites.
2. A Full Understanding of Your Mobile Audience's Behavior
Do your homework - it's that simple. No mobile SEO services will be successful, even those offered by the most seasoned SEO companies without due diligence done. Do your research. Know who you are talking to. Use tools and analytics to get a full grasp of how your mobile site visitors behave.
3. Knowing What Your Target Market is Searching For
This will ultimately dictate your mobile content strategy as well as your mobile conversion tactic. For example, if you're an online fashion retail store, the same girl might browse your site looking for dresses, but using her smart phone, she is more likely to search and buy accessories. Further, if she reads your site's blog using her PC, she is more likely watch videos when she's on her mobile.
4. Your Current Mobile Search Performance
This is really basic marketing. You cannot go to where you want to be without knowing where you are currently. Make sure that you know where you site appears in mobile queries and from that, you will know what among the full suite of mobile SEO services offered by SEO companies you should avail of.
5. Keywords, Keywords, Keywords
The entire universe of search engine marketing revolves around keywords and the same thing applies for mobile searches. For sure, there would be a difference on the keywords people use when using a desktop or a laptop as opposed to the search terms they'll use when they are using their smart phones or tablets. Look at Google Analytics and identify the search terms people are using that are related to your business and use these keywords in your mobile content.
6. Be the Searcher
In tourism, there is a quintessential proverb telling people not to be strangers in their own countries. The same tenet applies for internet marketing. This time, don't be a stranger to your own website. Take time to review your site from your own mobile devices and ensure that it is appearing the way you want it to be. Researches show that mobile searchers leave a site immediately and never visit them again if they are not properly rendering on their mobile devices.
7. A Truthful and Realistic Assessment of What You Need
After careful scrutiny, decide on which mobile SEO services you need that is aligned with your marketing objectives and business goals.
The question now is not whether you need mobile SEO or not, but how well you do it.
Author is working as an Internet Marketing professional in an SEO company in SF, San Francisco. He likes to write informative articles on various topics related to Internet Marketing. Through this article, he wants to share his knowledge with people who are about to hire an Internet marketing agency for their businesses.
Orignal From: 7 Characteristics of Highly Effective Mobile SEO Campaigns
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