Experts estimate that by 2013, about 35% of the workforce will access content via mobile devices. However, people are gradually getting over the hype of developing mobile apps.
We often tend to assume that having a mobile presence means creating some sort of smart phone mobile application. But mobile apps are only one of the options. Mobile Applications offer a lot more but mobile websites are leading the early return on investment in mobile marketing solutions. A Mobile website compared to a mobile app can be your stepping stone to the Mobile world.
Mobile-ready websites are designed to offer the most crucial information, so they are a scaled-down version of your website. This meets the needs of today's Smartphone user who wants quick and easy access to the information that's most important to them. However if you require business intelligence, mobile apps are the best bet.
Start with a mobile website to understand that segment of your market that searches for information on mobile. Once you are sure you understand them, you can opt to develop your mobile application. However here are a few ground rules that you should take care of before creating a mobile app or a mobile website:
Your Content Strategy:
The first step is to determine what content you'll include. Given the restricted amount of screen space, it's important to figure out what key pieces of information your visitors will probably be looking for. Mobile content strategy should follow suit with the website/app design. If a few sentences get the point across, it's best to reduce lengthy content wherever possible to create crisp minimal messaging. The best way to ensure effective brief communication is to use knowledge of what your prospects and customers need from you. Emphasize on that information and determine this by reviewing your website analytics.
Your Mobile App/ Website Design:
It is important to keep your mobile app/website light. It is important to keep the layout as streamlined as possible. Also make sure that your text is readable. One column of information rather than several fits nicely on a smart phone screen. Minimal clicking to get to important information is essential. Clear visuals that minimize clutter also help visitors find the specific pieces of information they are seeking. Prioritizing how information appears should be done by determining the pages most visited on your website and placing that content at the top.
Designing and building mobile applications or websites can be a bit of a challenge. However, they also bring in a good opportunity to showcase your product creatively and can be used as a good marketing tool.
For more information on Mobile Application Development and Outsourced Product Development please visit our website www.talentica.com
Orignal From: Mobile Website Can Be The First Step In Mobile Space!
No comments:
Post a Comment